In the world of Google Shopping, large furniture retailers bid aggressively to ensure their products are showing as frequently as possible to drive online conversions and in-store traffic. With Average CPCs exceeding $2.50 a click, merchants with smaller budgets trying to match the budget expenditures of large corporations need a highly targeted product ads strategy to ensure profitability. And that's what EXCLUSIVE provided.
“EXCLUSIVE’s strategy definitely resulted in higher revenue without a loss in efficiency. We’re now able to win battles against our larger competitors.”
Reed Swensen, Vice President of InStock Chairs